- Designed and executed personalized B2C email marketing campaigns using VerticalResponse. Built unique email templates for real estate company including logo, colors, and fonts to increase brand awareness. Optimized campaigns by measuring open-, click- and conversion rates.
- Realized strong voter mobilization during the election campaign of a member of parliament in Germany. Segmented over 10,000+ political stakeholders to create email lists (constituents, donors, businesses) for targeted messaging. Crafted content around key issues and implemented call-to-action relating to election day. Focused on email subject lines as critical success factor.