Go To Market

  • Created an analysis matrix for early-stage startup to evaluate different market segments (problem-solution-fit, market size, accessibility, profitability) to figure out initial target market.
  • Built positioning maps using dimensions relevant to the product space to identify the company position in the Enterprise 2.0 market relative to its competitors.
  • Defined user personas for a startup company and worked on differentiated messaging to target them across various marketing channels.